La pluralidad de hábitos de consumo de información en las redes sociales digitales. ¿Todos los agentes polarizan por igual?
Palabras clave:
Cámaras de eco, Entorno informativo, Exposición selectiva, Líderes de opinión, Medios alternativos, Polarización, TwitterResumen
Diversos estudios señalan la proliferación de canales de información en la sociedad digital. Las teorías de la exposición selectiva y las cámaras de eco en las redes sociales caracterizan algunas dinámicas que surgen en estos nuevos entornos informacionales. En esta investigación se han estudiado las preferencias de exposición informativa de una muestra de usuarios politizados en la red social Twitter. La variable de interés es los distintos agentes presentes en el entorno informativo, que van desde los medios tradicionales hasta los nuevos líderes de opinión (influencers). Los resultados revelan una fuerte polarización partidista, principalmente en torno al eje izquierda-derecha. También se ha observado que los nuevos agentes digitales tienen audiencias más polarizadas que los tradicionales, lo que podría ser un incentivo para adoptar posiciones políticas más radicales.
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