Próximo(s)

La calidad de la encuesta en la sociedad digital: Avances y retrocesos

Autores/as

  • M.ª Ángeles Cea D'Ancona Universidad Complutense de Madrid

Palabras clave:

Calidad, Encuesta, Errores medición, Errores no observación, Myuestras encuestas online

Resumen

La creciente digitalización de las sociedades desarrolladas contribuye a abaratar los costes de la investigación, aunque no siempre cumpliendo criterios de calidad. Este artículo ofrece una panorámica de avances en metodología de encuesta tras la revisión de recientes investigaciones empíricas publicadas en revistas especializadas. Especial énfasis se pone en la encuesta online y los métodos mixtos de encuesta, junto con los hándicaps de la recopilación de datos mediante dispositivos móviles. Se detectan déficits de representatividad de las muestras por errores de cobertura, de no respuesta y la aplicación de muestreos no probabilísticos y paneles de voluntarios. También, déficits de representatividad de los datos por errores de medición, a cuya aminoración contribuyen recientes avances tecnológicos. Cada error se acompaña de actuaciones consensuadas para reducir su incidencia en la calidad de la encuesta.

Descargas

Los datos de descargas todavía no están disponibles.

Citas

Andreadis, Ioannis (2020). «Text Message (SMS) Pre-Notifications, Invitations and Reminders for Web Surveys». Survey Methods: Insights from the Field, 8. doi: 10.13094/SMIF-2020-00019

Anduiza, Eva y Galais, Carol (2016). «Answering without Reading: IMCS and Strong Satisficing in Online Surveys». International Journal of Public Opinion Research, 29(3): 497-519. doi:10.1093/ijpor/edw007

Antoun, Christopher; Couper, Mick P. y Conrad, Frederick G. (2017). «Effects of Mobile versus PC Web on Survey Response Quality: A Crossover Experiment in a Probability Web Panel». Public Opinion Quarterly, 81(1): 280-306. doi:10.1093/poq/nfw088

Antoun, Christopher; Conrad, Frederick G.; Couper, Mick P. y West, Brady T. (2019). «Simultaneous Estimation of Multiple Sources of Error in a Smartphone-Based Survey». Journal of Survey Statistics and Methodology, 7(1): 93-117. doi:10.1093/jssam/smy002

Bărbulescu, Marinică y Cernat, Alexandru (2012). «The Impact of Pictures on Best-Worst Scaling in Web Surveys». International Review of Social Research, 2(3): 79-93. doi:10.1515/irsr-2012-0028

Bech, Mickael y Kristensen, Morten Bo (2009). «Differential Response Rates in Postal and Web-Based Surveys in Older Respondents». Survey Research Methods, 3(1): 1-6. doi:10.18148/srm/2009.v3i1.592

Becker, Rolf; Möser, Sara y Glauser, David (2019). «Cash vs. Vouchers vs. Gifts in Web Surveys of a Mature Panel Study». Social Science Research, 81: 221-234. doi: https://doi.org/10.1016/j.ssresearch.2019.02.008

Beller, Johannes y Geyer, Siegfried (2021). «Personal Values Strongly Predict Study Dropout». Survey Research Methods, 15(3): 269-280. doi:10.18148/srm/2021.v15i3.7801

Berinsky, Adam J.; Margolis, Michele F. y Sances, Michael W. (2014). «Separating the Shirkers from the Workers? Making Sure Respondents Pay Attention on Self-Administered Surveys». American Journal of Political Science, 58(3): 739-753. doi: 10.1111/ajps.12081

Bethlehem, Jelke (2010). «Selection Bias in Web Surveys ». International Statistical Review, 78(2): 161-188. doi: 10.1111/j.1751-5823.2010.00112.x

Bethlehem, Jelke (2016). «Solving the Nonresponse Problem with Sample Matching?». Social Science Computer Review, 34: 59-77. doi:10.1177/0894439315573926

Bethlehem, Jelke; Cobben, Fannie y Schouten, Barry (2011). Handbook of Nonresponse in Household Surveys. Hoboken: John Wiley & Sons.

Biemer, Paul P. y Lyberg, Lars E. (2003). Introduction to Survey Quality. Hoboken: John Wiley & Sons.

Bittmann, Felix (2020). «The More Similar, the Better? How (Mis)Match Between Respondents and Interviewers Affects Item Nonresponse and Data Quality in Survey Situations». Survey Research Methods, 14(3): 301-323. doi:10.18148/srm/2020.v14i3.7621

Blanchard, Maxime (2022). «Skin Tones and Polarized Politics: How Skin Color Differences Between Interviewers and Respondents Influence Survey Answers in Bolivia». International Journal of Public Opinion Research, 34(1). doi:10.1093/ijpor/edac007

Braunsberger, Karin; Wybenga, Hans y Gates, Roger (2007). «A Comparison of Reliability between Telephone and Web-based Surveys». Journal of Business Research, 60(7): 758-764. doi:10.1016/j.jbusres.2007.02.015

Callegaro, Mario; Baker, Reg; Bethlehem, Jelke; Göritz, Anja S.; Krosnick, John A. y Lavrakas, Paul J. (2014). Online Panel Research: A Data Quality Perspective. UK: John Wiley and Sons.

Callegaro, Mario; Manfreda, Katja L. y Vehovar, Vasja (2015). Web Survey Methodology. London: Sage.

Cea D’Ancona, M.ª Ángeles (2017). «Measuring Multiple Discrimination Through Survey Methodology». Social Science Research, 67, 239-251. doi:10.1016/j.ssresearch.2017.04.006

Cea D’Ancona, M.ª Ángeles (2022) «Calidad, Confianza y Participación en Encuestas». Papers 107(4): 1-27. doi:10.5565/rev/papers.3074.

Cea D’Ancona, Mª Ángeles y Valles Martínez, Miguel S. (2021). «Multiple Discrimination: From Perceptions and Experiences to Proposals for Anti-discrimination Policies». Social & Legal Studies, 30(6): 937-958. doi: 10.1177/0964663920983534

Cernat, Alexandru y Revilla, Melanie (2020). «Moving from Face-to-Face to a Web Panel: Impacts on Measurement Quality». Journal of Survey Statistics and Methodology, 9(4): 1-19. doi: 10.1093/jssam/smaa007

Chang, Linchiat y Krosnick, Jon A. (2009). «National Surveys via RDD Telephone Interviewing versus the Internet: Comparing Sample Representativeness and Response Quality». Public Opinion Quarterly, 73(4): 641-678. doi: 10.1093/poq/nfp075

Christian, Leah M.; Dillman, Don A. y Smyth, Jolene D. (2007). The Effects of Mode and Format on Answers to Scalar Questions in Telephone and Web Surveys. En: J.M. Lepkowski; C. Tucker; M. Bryck et al. (eds.). Advances in Telephone Survey Methodology. Hoboken: Wiley & Sons.

Conrad, Frederick G.; Schober, Michael F.; Antoun, Christopher H. et al. (2017). «Respondent Mode Choice in a Smartphone Survey». Public Opinion Quarterly, 81(1): 307-337. doi: 10.1093/poq/nfw097

Cornesse, Carina y Bosnjak, Michael (2018). «Is There an Association Between Survey Characteristics and Representativeness? A meta-analysis». Survey Research Methods, 12(1): 1-13. doi: 10.18148/srm/2018.v12i1.7205

Cornesse, Carina; Blom, Annelies G.; Dutwin, David; Krosnick, Jon A; De Leeuw, Edith D.; Legleye, Stéphane; Pasek, Josh; Pennay, Darren; Phillips, Benjamin; Sakshaug, Joseph W.; Struminskaya, Bella y Wenz, Alexander (2020). «A Review of Conceptual Approaches and Empirical Evidence on Probability and Nonprobability Sample Survey Research». Journal of Survey Statistics and Methodology, 8(1): 4-36. doi: 10.1093/jssam/smz041

Couper, Mick P. (2000). «Web Surveys: A Review of Issues and Approaches». Public Opinion Quarterly, 64(4): 464-494. doi: 10.1086/318641

Couper, Mick P. (2008). Designing Effective Web Surveys. New York: Cambridge University Press.

Couper, Mick P.; Singer, Eleanor; Conrad, Frederick G. y Groves, Robert M. (2010). «Experimental Studies of Disclosure Risk, Disclosure Harm, Topic Sensitivity, and Survey Participation». Journal of Official Statistics, 26: 287-300.

Couper, Mick P.; Gremel, Garret; Axinn, William; Guyer, Heidi; Wagner, James; Wes, Brady T. (2018). «New Options for National Population Surveys: The Implications of Internet and Smartphone Coverage». Social Science Research, 73: 221-235. doi: 10.1016/j.ssresearch.2018.03.008

DeCastellarnau, Anna y Revilla, Melanie (2017). «Two Approaches to Evaluate Measurement Quality in Online Surveys». Survey Research Methods, 11(4): 415-433. doi: 10.18148/srm/2017.v11i4.7226

Dohrenwend, Barbara S.; Colombotos, John y Dohrenwend, Bruce (1968). «Social Distance and Interviewer Effects». Public Opinion Quarterly, 32(3): 410-422. doi: 10.1086/267624

Durrant, Gabriele B.; Groves, Robert M.; Staetsky, Laura y Steele, Fiona (2010). «Effects of Interviewer Attitudes and Behaviors on Refusal in Household Surveys». Public Opinion Quarterly, 74(1): 1-36. doi: 10.1093/poq/nfp098

Eckman, Stephanie y Koch, Achim (2019) «Interviewer Involvement in Sample Selection Shapes the Relationship Between Response Rates and Data Quality». Public Opinion Quarterly, 83(2): 313-337. https://doi.org/10.1093/poq/nfz012

Elevelt, Anne; Lugtig, Peter y Toepoel, Vera (2019). «Doing a Time Use Survey on Smartphones Only: What Factors Predict Nonresponse at Different Stages of the Survey Process?» Survey Research Methods, 13(2): 195-213. doi: 10.18148/srm/2019.v13i2.7385

ESOMAR (2023). «Global Market Research Report». Nota de prensa. Disponible en: https://www.ia-espana.org/wp-content/uploads/2022/10/Ndp-datos-sector-2021.pdf, acceso 19 de febrero 2024.

Fang, Qixiang; Burger, Joep; Meijers, Ralph y van Berkel, Kees (2021). «The Role of Time, Weather and Google Trends in Understanding and Predicting Web Survey Response». Survey Research Methods, 15(1): 1-25. doi: 10.18148/srm/2021.v15i1.7633

Fowler, Floyd J. y Mangione, Thomas W. (1990). Standardized Survey Interviewing: Minimizing Interviewer-Related Error. London: Sage.

Fricker, Scott; Galesic, Mirta; Tourangeau, Roger y Yan, Ting (2005). «An Experimental Comparison of Web and Telephone Surveys». Public Opinion Quarterly, 69(3): 370-392. doi: 10.1093/poq/nfi027

Gooch, Andrew y Vavreck, Lynn (2019). «How Face-to-Face Interviews and Cognitive Skill Affect Item Non-Response». Political Science Research and Methods, 7(1): 143-162. doi: 10.1017/psrm.2016.20

Göritz, Anja. S. (2006). «Incentives in Web Studies». International Journal of Internet Science, 1(1): 58-70.

Groves, Robert M. (1989). Survey Errors and Survey Costs. Hoboken: John Wiley and Sons.

Groves, Robert M.; Cialdini, Robert B. y Couper, Mick P. (1992). «Understanding the Decision to Participate in a Survey». Public Opinion Quarterly, 56(4): 475-495. doi: 10.1086/269338

Groves, Robert M.; Singer, Eleanor y Corning, Amy (2000). «Leverage-Saliency Theory of Survey Participation». Public Opinion Quarterly, 64(3): 299-308. doi: 10.1093/poq/nfh00210.1086/317990

Groves, Robert M.; Presser, Stanley y Dipko, Sarah (2004). «The Role of Topic Interest in Survey Participation Decisions». Public Opinion Quarterly, 68(1): 2-31. doi: 10.1093/poq/nfh002

Groves, Robert M.; Brick, Michael, Couper, Mick P.; Kalsbeek, William; Harris-Kojetin, Brian; Kreuter, Frauke; Pennell, Beth-Ellen; Raghunathan, Trivellore; Schouten, Barry; Smith, Tom; Tourangeau, Roger; Bowers, Ashley; Jans, Matthew; Kennedy, Courtney; Levenstein, Rachel; Olson, Kristen; Peytcheva, Emelia; Ziniel, Sonja y Wagner, James (2008). «Issues Facing the Field: Alternative Practical Measures of Representativeness of Survey Respondent Pools». Survey Practice, 1(3): 1-6. doi: 10.29115/SP-2008-0013

Groves, Robert M. y Peytcheva, Emilia (2008). «The Impact of Nonresponse Rates on Nonresponse Bias». Public Opinion Quarterly, 72(2): 167-189. doi: 10.1093/poq/nfn011

Groves, Robert M.; Fowler, Floyd J.; Couper, Mick P.; Lepkowski, James L.; Singer, Eleanor y Tourangeau, Roger (2009). Survey Methodology. New York: John Wiley & Sons.

Groves, Robert M. y Lyberg, Lars (2010). «Total Survey Error: Past, Present, and Future». Public Opinion Quarterly, 74(5): 849-879. doi: 10.1093/poq/nfq065

Heerwegh, Dirk y Loosveldt, Geert (2008). «Face-to-Face versus Web Surveying in a High-Internet-Coverage Population». Public Opinion Quarterly, 72(5): 836-846. doi: 10.1093/poq/nfn045

Hope, Steven; Campanelli, Pamela; Nicolaas, Gerry; Lynn, Peter y Jäckle, Annette (2022). «The Role of the Interviewer in Producing Mode Effects». Survey Research Methods, 16(2): 207-226. doi: 10.18148/srm/2022.v16i2.7771

Jäckle, Annette; Roberts, Caroline y Lynn, Peter (2010). «Assessing the Effect of Data Collection Mode on Measurement». International Statistical Review, 78(1): 3-20. doi: 10.1111/j.1751-5823.2010.00102.x

Jäckle, Annette; Lynn, Peter y Burton, Jonathan (2015). «Going Online with a Face-to-Face Household Panel». Survey Research Methods, 9(1): 57-70. doi: 10.18148/srm/2015.v9i1.5475

Jäckle, Annette; Burton, Jonathan; Couper, Mick P. y Lessof, Carli (2019). «Participation in a Mobile App Survey to Collect Expenditure Data as Part of a Large-Scale Probability Household Panel». Survey Research Methods, 13(1): 23-44. doi: 10.18148/srm/2019.v1i1.7297

Karp, Jeffrey A. y Luehiste, Maarja (2015). «Explaining Political Engagement with Online Panels». Public Opinion Quarterly, 80(3): 666-693. doi: 10.1093/poq/nfw014

Keusch, Florian (2013). «The Role of Topic Interest and Topic Salience in Online Panel Web Surveys». International Journal of Market Research, 55(1): 59-80. doi:10.2501/IJMR-2013-007

Keusch, Florian; Struminskaya, Bella; Antoun, Christopher; Couper, Mick P. y Kreuter, Frauke (2019). «Willingness to Participate in Passive Mobile Data Collection». Public Opinion Quarterly, 83(1): 210-235. doi: 10.1093/poq/nfz007

Keusch, Florian y Conrad, Frederick G. (2022). «Using Smartphones to Capture and Combine Self-Reports and Passively Measured Behavior in Social Research». Journal of Survey Statistics and Methodology, 10(4): 863-885. doi: 10.1093/jssam/smab035

Keusch, Florian; Bähr, Sebastian; Haas, Georg-Christoph; Kreuter, Frauke y Trappmann, Mark (2023). «Coverage Error in Data Collection Combining Mobile Surveys with Passive Measurement Using Apps». Sociological Methods & Research 52(2): 841-878. doi: 10.1177/0049124120914924

Kish, Leslie (1965). Survey Sampling. New York: John Wiley & Sons.

Kocar, Sebastian (2022). «Survey Response in RDD-Sampling SMS-Invitation Web-Push Study». Survey Research Methods, 16(3): 283-299. doi: 10.18148/srm/2022.v16i3.7846

Kreuter, Frauke; Presser, Stanley y Tourangeau, Roger (2008). «Social Desirability Bias in CATI, IVR, and Web Surveys». Public Opinion Quarterly, 72(5): 847-865. doi: 10.1093/poq/nfn063

Kühne, Simon (2018). «From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel Surveys». Survey Research Methods, 12(2): 121-146. doi: 10.18148/srm/2018.v12i2.7299

Lavrakas, Paul J.; Pennay, Darren; Neiger, Dina y Phillips, Benjamin (2022). «Comparing Probability-Based Surveys and Nonprobability Online Panel Surveys in Australia». Survey Research Methods, 16(2): 241-266. doi: 10.18148/srm/2022.v16i2.7907

Lawes, Mario; Hetschko, Clemens; Sakshaug, Joseph W. y Grießemer, Stephan. (2022). «Contact Modes and Participation in App-Based Smartphone Surveys». Social Science Computer Review, 40(5): 1076-1092. doi: 10.1177/0894439321993832

Lee, Sunghee (2006). «Propensity Score Adjustments as a Weighting Scheme for Volunteer Panel Web Surveys». Journal of Official Statistics, 22: 329-349.

Link, Michael W.; Murphy, Joe; Schober, Michael F.; Buskirk, Trent D.; Hunter Childs, Jennifer y Langer Tesfaye, Casey (2014). «Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys». Public Opinion Quarterly, 78(4): 779-787. doi: 10.1093/poq/nfu054

Little, Roderick J.A.; West, Brady T.; Boonstra, Phillip S. y Hu, Jingwei (2020). «Measures of the Degree of Departure from Ignorable Sample Selection». Journal of Survey Statistics and Methodology, 8(5): 932-964. doi: 10.1093/jssam/smz023

Liu, Mingnan; Kuriakose, Noble; Cohen, Jon y Cho, Sarah (2015). «Impact of Web Survey Invitation Design on Survey Participation, Respondents, and Survey Responses». Social Science Computer Review, 34(5): 631-644. doi: 10.1177/0894439315605606

Liu, Mingnan y Wronski, Laura (2018). «Examining Completion Rates in Web Surveys via Over 25,000 Real-World Surveys». Social Science Computer Review, 36(1): 116-124. doi: 10.1177/0894439317695581

Loosveldt, Geert y Sonck, Nathalie (2008). «An Evaluation of the Weighting Procedures for an Online Access Panel Survey». Survey Research Methods, 2(2): 93-105. doi: 10.18148/srm/2008.v2i2.82

Lugtig, Peter; Lensvelt-Mulders, Gerty J.L.M.; Frerichs, Remco y Greven, Assyn (2011). «Estimating Nonresponse Bias and Mode Effects in a Mixed-Mode Survey». International Journal of Market Research, 53(5): 669-686. doi: 10.2501/IJMR-53-5-669-686

Lyberg, Lars E. (2012). «Survey quality». Survey Methodology, 38(2): 107-130.

Lyberg, Lars E. y Stukel, Diana M. (2017). The Roots and Evolution of the Total Survey Error Concept. En: P.P. Biemer; E. de Leeuw; S. Eckman; B. Edwards; F. Kreuter; L. E. Lyberg; N. C. Tucker y B. T. West (eds.) Total Survey Error in Practice. New York: Wiley.

Maniaci, Michael R. y Rogge, Ronald D. (2014). «Caring about Carelessness: Participant Inattention and its Effects on Research». Journal of Research in Personality, 48: 61-83. doi: 10.1016/j.jrp.2013.09.008

Mavletova, Aigul (2015). «Web Surveys Among Children and Adolescents: Is There a Gamification Effect?». Social Science Computer Review, 33(3): 372-398. doi: 10.1177/0894439314545316

Mavletova, Aigul y Couper, Mick P. (2013). «Sensitive Topics in PC Web and Mobile Web Surveys». Survey Research Methods, 7(3): 191-205. doi: 10.18148/srm/2013.v7i3.5458

Olson, Kristen y Peytchev, Andy (2007). «Effect of Interviewer Experience on Interview Pace and Interviewer Attitudes». Public Opinion Quarterly 71(2): 273-286. doi: 10.1093/poq/nfm007

Olson, Kristen; Smyth, Jolene D. y Kirchner, Antje (2020). «The Effect of Question Characteristics on Question Reading Behaviors in Telephone Surveys». Journal of Survey Statistics and Methodology, 8(4): 636-666. doi: 10.1093/jssam/smz031

Poses, Carlos; Revilla, Melanie; Asensio, Marc; Schwarz, Hannah y Weber, Wiebke (2021). «Measurement Quality of 67 Common Social Sciences Questions Across Countries/Languages». Survey Research Methods, 15(3): 235-256. doi: 10.18148/srm/2021.v15i3.7816

Plutzer, Eric (2019). «Privacy, Sensitive Questions, and Informed Consent: Their Impacts on Total Survey Error, and the Future of Survey Research». Public Opinion Quarterly, 83(1): 169-184. doi: 10.1093/poq/nfz017

Ren, Weijia; Krenzke, Tom; West, Brady T. y Cantor, David (2022). «An Evaluation of the Quality of Interviewer and Virtual Observations and Their Value for Potential Nonresponse Bias Reduction». Survey Research Methods, 16(1): 97-131. doi: 10.18148/srm/2022.v16i1.7767

Revilla, Melanie; Toninelli, Daniele; Ochoa, Carlos y Loewe, Germán (2016). «Do Online Access Panels Need to Allow and Adapt Surveys to Mobile Devices?». Internet Research, 26(5): 1209-1227. doi: 10.1108/IntR-02-2015-0032

Revilla, Melanie; Couper, Mick. P. y Ochoa, Carlos (2019). «Willingness of Online Panelists to Perform Additional Tasks». Methods, Data, Analyses, 13(2): 223-252. doi: 10.12758/mda.2018.01

Roberts, Caroline; Gilbert, Emily; Allum, Nick y Eisner, Léïla (2019). «Research Synthesis: Satisficing in Surveys». Public Opinion Quarterly, 83(3): 598-626. doi: 10.1093/poq/nfz035

Roster, Catherine A.; Rogers, Robert D.; Albaum, Gerald y Klein, Darin (2004). «A Comparison of Response Characteristics from Web and Telephone Surveys». International Journal of Market Research, 46(3): 359-374. doi: 10.1177/147078530404600301

Saris, Willem E. y Revilla, Melanie (2016). «Correction for Measurement Errors in Survey Research». Social Indicators Research, 127(3): 1005-1020. doi: /10.1007/s11205-015-1002-x

Sinibaldi, Jennifer; Durrant, Gabriele B. y Kreuter, Frauke (2013). «Evaluating the Measurement Error of Interviewer Observed Paradata». Public Opinion Quarterly, 77(1): 173-193. doi: 10.1093/poq/nfs062

Sterrett, David; Malato, Dan; Benz, Jennifer; Tompson, Trevor y English, Ned (2017). «Assessing Changes in Coverage Bias of Web Surveys in the United States». Public Opinion Quarterly, 81(1): 338-356. doi: 10.1093/poq/nfx002

Struminskaya, Bella; Lugtig, Peter; Keusch, Florian y Höhne, Jan Karem (2020). «Augmenting Surveys with Data from Sensors and Apps». Social Science Computer Review, 0(0): 1-13. doi: 10.1177/0894439320979951

Struminskaya, Bella; Lugtig, Peter; Toepoel, Vera; Schouten, Barry; Giesen, Deirdre y Dolmans, Ralph (2021a). «Sharing Data Collected with Smartphone Sensors». Public Opinion Quarterly, 85(1): 423-462. doi: 10.1093/poq/nfab025

Struminskaya, Bella; Toepoel, Vera; Lugtig, Peter; Haan, Marieke; Luiten, Annemieke y Schouten, Barry (2021b). «Understanding Willingness to Share Smartphone-Sensor Data». Public Opinion Quarterly, 84(1): 725-759. doi: 10.1093/poq/nfab025

Toepoel, Vera; Das, Marcel y Van Soest, Arthur (2008). «Effects of Design in Web Surveys: Comparing Trained and Fresh Respondent». Public Opinion Quarterly, 72(5): 985-1007. doi: 10.1093/poq/nfn060

Tourangeau, Roger; Rips, Lance y Rasinski, Kenneth (2000). The Psychology of Survey Response. Cambridge: Cambridge University Press.

Tourangeau, Roger y Yan, Ting (2007). «Sensitive Questions in Surveys». Psychological Bulletin, 133(5): 859-883. doi: 10.1037/0033-2909.133.5.859

Tourangeau, Roger; Conrad, Fredrick G. y Couper, Mick P. (2013). The Science of Web Surveys. New York: Oxford University Press.

Valentino, Nicholas A.; Zhirkov, Kirill; Hillygus, D. Sunshine y Guay, Brian (2020). «The Consequences of Personality Biases in Online Panels for Measuring Public Opinion». Public Opinion Quarterly, 84(2): 446-468. doi: 10.1093/poq/nfaa026

Valliant, Richard y Dever, Jill A. (2011). «Estimating Propensity Adjustments for Volunteer Web Surveys». Sociological Methods and Research, 40(1): 105-137. doi: 10.1177/0049124110392533

Van Mol, Christof (2017). «Improving Web Survey Efficiency». International Journal of Social Research Methodology, 20(4): 317-327. doi: 10.1080/13645579.2016.1185255

Vandenplas, Caroline; Beullens, Koen y Loosveldt, Geert (2019). «Linking Interview Speed and Interviewer Effects on Target Variables in Face-to-Face Surveys». Survey Research Methods, 13(3): 249-265. doi: 10.18148/srm/2019.v13i3.7321

Vercruyssen, Anina y Loosveldt, Geert (2017). «Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response». Survey Research Methods, 11(3): 345-360. doi: 10.18148/srm/2017.v11i3.6301

Vercruyssen, Anina; Wuyts, Celine y Loosveldt, Geert (2017). «The Effect of Sociodemographic (Mis)match Between Interviewers and Respondents on Unit and Item Nonresponse in Belgium». Social Science Research, 67: 229-238. doi: 10.1016/j.ssresearch.2017.02.007

Wang, Wei; Rothschild, David; Goel, Sharad y Gelman, Andrew (2015). «Forecasting Elections with Non-Representative Polls». International Journal of Forecasting, 31(3): 980-991. doi: 10.1016/j.ijforecast.2014.06.001

Wenz, Alexander; Jäckle, Annette y Couper, Mick P. (2019). «Willingness to Use Mobile Technologies for Data Collection in a Probability Household Panel». Survey Research Methods, 13(1): 1-22. doi: 10.18148/srm/2019.v1i1.7298

Wenz, Alexander y Keusch, Florian (2023). «Increasing the Acceptance of Smartphone-Based Data Collection». Public Opinion Quarterly, 87(2): 357-388. doi: 10.1093/poq/nfad019

West, Brady T.; Kreuter, Frauke y Trappmann, Mark (2014). «Is the Collection of Interviewer Observations Worthwhile in an Economic Panel Survey?». Journal of Survey Statistics and Methodology, 2(2): 159-181. doi: 10.1093/jssam/smu002

West, Brady T.; Wagner, James; Hubbard, Frost y Gu, Haoyu (2015). «The Utility of Alternative Commercial Data Sources for Survey Operations and Estimation». Journal of Survey Statistics and Methodology, 3(2): 240-264. doi: 10.1093/jssam/smv004

West, Brady T. y Blom, Annelies G. (2017). «Explaining Interviewer Effects». Journal of Survey Statistics and Methodology 5(2): 175-211. doi: 10.1093/jssam/smw024

Wuyts, Celine y Loosveldt, Geert (2022). «Interviewer Performance in Slices or by Traces». Survey Research Methods, 16(2): 147-163. doi: 10.18148/srm/2022.v16i2.7672

Zhang, Chan y Conrad, Frederick (2014). «Speeding in Web Surveys». Survey Research Methods, 8(2): 127-135. doi: 10.18148/srm/2014.v8i2.5453

Zhang, XiaoChi; Kuchinke, Lars; Woud, Marcella L.; Velten, Julia y Margraf, Jürgen (2017). «Survey Method Matters». Computers in Human Behavior, 71: 172-180. doi: 10.1016/j.chb.2017.02.006

Publicado

2025-05-21

Cómo citar

Cea D’Ancona, M. Ángeles. (2025). La calidad de la encuesta en la sociedad digital: Avances y retrocesos. Revista Española De Investigaciones Sociológicas, 25–42. Recuperado a partir de https://reis.cis.es/index.php/reis/article/view/2344

Número

Sección

Artículos