Profi le of the Vegan Animal Rights Activist in Spain
DOI:
https://doi.org/10.5477/cis/reis.139.175Keywords:
Animal Protection, Eating Habits, Activism, Profiles, Consumers, SpainAbstract
The main objective of this study is to identify the vegan activist profi le
in Spain, vegans being the most committed group within the animal
liberation movement. Through online questionnaires, we analyzed sociodemographic
characteristics, ideological and emotional aspects of the
participants, their process of conversion, as well as their preferences
regarding activism strategies. The fi ndings are very similar to previous
studies about animal rights activists, especially those conducted in the
United States. The paper concludes with recommendations aimed at
animal organizations, companies and governments.
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