Between Austerity and Discontent: Discourse on Consumption and Economic Crisis in Spain

Abstract

The lengthy economic crisis that has been affecting Spain for over half a
decade now has infl uenced the way in which Spaniards relate to
consumption, not only in terms of spending but also in their very
perception of the same. This article aims to explore the most recent
social discourse regarding this issue in Spain, based on an empirical
qualitative research study. To do so, data collected from a number of
focus groups held during the fi rst quarter of 2014 has been analyzed
and discussed. Results reveal not only widespread saving practices, but
also criticism of the idea that “we have lived beyond our means”.