Influencia de las notificaciones (previas a la entrevista) en la tasa de respuesta en encuestas telefónicas
DOI:
https://doi.org/10.5477/cis/reis.195.143-154Palabras clave:
Encuesta telefónica , Metaanálisis, Notificación previa, Tasa de cooperación, Tasa de respuestaResumen
En un contexto de descenso de las tasas de respuesta de las encuestas, aumentar la colaboración de las personas seleccionadas para ser encuestadas es uno de los grandes desafíos. Este artículo se centra en la eficacia del contacto previo a la entrevista como estrategia para aumentar la colaboración en encuestas telefónicas. Para ello, lleva a cabo un análisis exhaustivo de las investigaciones publicadas en cinco bases de datos que recogen trabajos sociológicos, cuyos hallazgos son analizados con la técnica del metaanálisis. Los resultados desvelan que la utilización de notificaciones consigue un aumento de la tasa de cooperación en las encuestas telefónicas con un tamaño de efecto de 1,24, que se incrementa en las encuestas realizadas a teléfonos móviles.
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