INFLUENCE OF (PRE-INTERVIEW) NOTIFICATION ON RESPONSE RATES IN TELEPHONE SURVEYS
DOI:
https://doi.org/10.5477/cis/reis.195.143-154Keywords:
Telephone Survey, Meta-analysis, Pre-notification, Cooperation Rate, Response RateAbstract
One of the great challenges faced in a context of declining survey response rates is to increase the cooperation of the people selected to be surveyed. This article focuses on the effectiveness of a pre-interview contact as a strategy to increase telephone survey cooperation rates. To this end, an exhaustive analysis was conducted of the research published in five databases that collect sociological works, the findings of which were examined using the meta-analysis technique. The results revealed that the use of notifications increases cooperation rates in telephone surveys with an effect size of 1.24, which increases in surveys carried out on mobile phones.
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