Tourist expectations and motivations in visiting rural destinations: the case of Extremadura (Spain)
DOI:
https://doi.org/10.5477/cis/reis.175.105Keywords:
Rural Areas, Countryside Experiences, Tourist Expectations, Pull Factors, Maslow, Motivation, TourismAbstract
According to the UNWTO (2020), Spain received 83.7 million tourists in 2019. To our knowledge, few studies have delved into the impact of tourism on Spanish semi-depopulated areas. This article aims to develop an explanatory model of tourist motivations and expectations in visiting those areas in the region of Extremadura, in south-west Spain. The model uses Maslow’s hierarchy of needs to rank factors such as the destinations’ socioeconomic conditions and tourists’ satisfaction with their experience.
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