Impacto de la cultura en los resultados de la organización

Abstract

Prevailing research claims that strong corporate cultures improve company performance.
This paper addresses an unexamined implication of this argument by analyzing the effect of types of
corporate cultures on company performance defined as the attainment of a complex system of
values (goals). The approach goes beyond a concept of company performance merely as economic
success, even if this implies negative consequences for some constituencies. I hypothesize that
different organizational types defined as a combination of economic success, strength of corporate
culture, flexibility and adaptability to the environment serve to obtain different effectiveness
profiles. Results of the analysis of a sample of firms in the life and health insurance sector confirm
our hypothesis.