¿Resulta apropiado utilizar la guía telefónica como marco muestral en sondeos?

Un estudio piloto en la Comunidad Navarra

Abstract

When the target population of a survey comprises specialist collectives (doctors, lawyers, etc.)
it is common to use the professional directories of each individual collective, but what happens
when the study target is the population at large? This paper provides an answer to this question,
analysing up to what extent it is correct to use the telephone directory as a population framework for
personal interviews (face to face), telephone surveys or those done by mail. We show the results of a
research study carried out with a postal survey, which was subsequently completed with a
telephonic and then a personal survey. The hypothesis proposed claims that the main problem about
using the telephone directory as a population framework is the difficulty in obtaining an appropriate
level of representativeness of the reality that is the object of study.