Aproximación sociológica a las necesidades y al consumo de los mayores

Abstract

In this article we have made an analysis of the various ideas of needs experienced in the
population segment that covers those over the age of 65, and we can confirm that although this
population group has the same needs as all other age groups, it is also possible that they may need
another series of goods and services that differentiate them from other population segments.
Our aim is to highlight the way in which the time factor affects the consumer habits of the
elderly, since they have lived through different times or situations for reasons of their age, the end
result being the sum of the times lived through and the personal situation of each individual at any
given moment in time.
Lastly, an attempt is made to see how the effects of the generation they belong to, as well as
the various family life cycles, have an influence on their situation regarding consumer habits;
emphasis is placed on the fact that this segment contains an ever-increasing number of elderly
consumers.