Computando la vida social
El nuevo papel de los métodos de análisis sociológico en Internet
DOI:
https://doi.org/10.5477/cis/reis.108.97Keywords:
Sociology of the Internet, Sociological Theory, Social Research Techniques, Artificial Sociality, Social Self-computing, Virtual Interaction, MetainformationAbstract
Social research techniques – from content analysis to the assorted forms of multivariate
analysis – are set to undergo a fundamental transformation as a result of the emergence of the
Internet phenomenon. Those techniques are going to turn from being tools that serve specialized
knowledge into direct mediators, in real time, of social interactions on the Net. Over the Internet,
some forms of social interaction are able to self-compute their own incidences as they develop;
thanks to the Net, it is possible to perform this self-computation in real time and in an automatic
way. And so it is that when implemented on the Internet, many of the classic techniques of social
research become techniques of virtual interaction, giving rise to a new dimension of human
sociality. An artificial sociality whose development is likely to have consequences as momentous as
those entailed by other devices of virtual interaction formerly invented – for instance, money.
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