Medios de comunicación como intermediarios del voto

La influencia de la TV1 y Antena 3 en las elecciones

Abstract

Do mass media act as a vote intermediary? In order to answer to this question, this study
inquires into the possible influence that TV1 and Antena 3 could have had on the individual vote
decision in the national elections in 1993. In this sense, I will investigate how the exposition to the
media and their reception could affect the probabilities of different vote options. With this aim the
interactions between three independent variables will be examined: the variation in the aggregate
level of the information contained in the elites discourse, the differences at the individual level on
the attention to that discourse and the differences on the ideological predisposition of the
individuals. Finally, the article carries away a specific analysis on the influence of the media in a
concrete and key subgroup of voters: the undecided.