Salir de bares durante la COVID-19 en España: las metas individuales y el cumplimiento con las restricciones
Palabras clave:
Actitudes frente a la COVID‑19, COVID‑19, Cumplimiento de normas sociales, Experimento conjoint, Teoría del encuadre de metasResumen
Este artículo analiza cómo la ciudadanía prioriza distintas motivaciones para cumplir con las medidas anti‑COVID. Utilizando un experimento conjunto (conjoint experiment en inglés) incluido en una encuesta en línea representativa de la población española (N = 3291), examinamos las preferencias de las personas al serles propuesto el ejercicio de decidir si entrar en un bar. El trabajo de campo se realizó durante la ola de la variante ómicron (en febrero de 2022). Los resultados muestran que la probabilidad de entrar a un bar aumenta cuando el consumo se realiza al aire libre, cuando los clientes llevan mascarilla mientras no consumen y cuando la mayoría de la población ha recibido la dosis de refuerzo. De todas las motivaciones sugeridas, la más relevante es el miedo a contraer el virus.
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